Spicy Deal
This is a passion project.
If Johann Wolfgang von Goethe had made a sauce instead of writing Faust, it would have been "SPICY DEAL."
The personality & story of Spicy Deal was built on the classical faustian bargain.
The goal was to balance this thrilling, mysterious personality to align with the brand’s promise: a sauce so hot, you’ll make a deal with the devil to taste it.
Discipline
Logo, Packaging, Motion graphics